However, with such high quality, the AVI video format file size is large, which is more conducive for people to store on their computers than to stream or download. Since it’s been around for so long, the AVI video format is one of the most versatile video formats, compatible with Windows, Mac, and Linux and supported by most web browsers. One of the oldest video formats out there, AVI was developed by Microsoft in 1992. The video format's only drawback is that it’s not compatible with iOS devices and a lot of other mobile devices. Their file sizes are usually small, so people can quickly download them.

If your audience streams a lot of videos on online platforms, like YouTube and Google Video, FLV is the video format for you. Specifically designed for Adobe Flash Video Players, FLV is one of the most versatile and popular video formats around - each web browser and each video platform supports this type of video format. Just like the MOV format, the WMV format boasts high video quality but its at the expense of a small file size. If they have a Mac, though, they can just download a WMV player to play WMV videos. WMV was developed by Microsoft, so your audience can play these types of videos on Windows Media Player. The MOV video format can store audio, text, and video effects, but since its quality is usually so high, it’ll take up significantly more space on people's computer. But since there’s a version of QuickTimePlayer for Windows, MOV is also compatible with Windows. MOVĭeveloped by Apple, MOV is the video format specifically designed for QuickTime Player. Additionally, they can retain high video quality while maintaining relatively small file sizes. The MP4 can also store video files, audio files, text, and still images. Most digital devices and platforms support MP4, rendering it the most universal video format around.

Fortunately, we've rounded up the best video formats around and listed out their pros and cons so you can learn which video format to use in different situations.Ħ of the Best Video Formats for 2022 1. There is no one-size-fits-all video format - not every computer, video platform, or website browser supports every video format. The same principle applies to choosing video formats. Each of your stories have unique concepts, contexts, and characters, so you need to account for these variables in the creative process in order to craft a video that tells your story in the most authentic and compelling way possible. As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos.

Forms of video players for mac