Impressions are a crucial metric in paid campaigns – you want your content to be remembered. In the days of social media and constant scrolling through news feeds on Twitter, Facebook and Instagram, content which is seen once will rarely have an impact. They show how many people saw your content and how frequently. Reach and impressions – why are they important?īoth metrics are important if you run a profile for business purposes.

Effectively, it means that impressions are never smaller than your reach. If your content was first seen by a user in their newsfeed and then appeared in it again (when, for example, someone in their social network shared it), and they saw it, each instance is counted separately.

Impressions, on the other hand, are a number indicating how many times your content was seen by users. Impressions in social media – what are they? The greater the reach, the higher the number of people that saw your content – it’s that simple. It is a number of people that saw your content, whether it appeared organically on their news feeds, shared or commented by their friends or it was an effect of a paid campaign. Reach in social media – what is it?įortunately, no matter which social media channel you run, reach is usually defined similarly on each of them. If you run a Facebook Page, you can, for example, analyze your reach and impressions. You can rest assured that the user will not be notified if you download an image they’ve uploaded.Īs long as the image is public or available with the privacy settings the person has then you can download it without the person being notified about it.īut there are plenty of other things you can analyze on Facebook. Just like Instagram and taking screenshots of posts there, there’s this misconception that if you download an image that someone has uploaded they might get a notification from it. You can basically do this by just going to the image and clicking on “Options” in the bottom right corner or on the three dots on the top right in the app.

On Facebook, the option to “Download Images” was introduced a few years ago.

Download facebook video url